Annual Meeting 2024

I had the opportunity to help bring the theme "Energizing Change" to life at Baker Hughes 2024 Annual Meeting in Florence, Italy. Our mission was to create a compelling visual experience that reflected the company’s commitment to accelerating customer progress toward net zero carbon emissions.

One of my key responsibilities was leading the development of the AM24 event logo. The goal was to create a mark that not only aligned with Baker Hughes’ corporate identity, but also captured the spirit of transformation and forward momentum embedded in the event theme. The final logo became a central element of the brand system, used across signage, presentation templates, and digital platforms.

In addition to the logo, I developed a unified visual identity and a comprehensive set of brand guidelines to ensure consistency and impact across every touchpoint—digital, print, on-site, and beyond. Designing these elements wasn’t just about aesthetics; it was about storytelling. Every color choice, graphic element, and layout decision was made with purpose, reinforcing the event’s message of innovation and transformation.